Brand / Unique
Value Proposition (U.V.P.)
The term
Unique Value
Proposition is not new. It can
apply to many situations. Your
Resume should convey your U.V.P. to
a prospective employer. If you were a business
owner, your Loan Proposal should convey your
company's U.V.P. to your banker.
Too often, answers
to our New Resume questionnaires are
incomplete.
Clients
often assume that we will fill in gaps in your job
description...and
generally, that's true...but what's missing is
your unique
approach...your value to a prospective
employer...what is
it about you that makes you stand head and shoulders
above all the others...in other words, what is your
U.V.P.
Your unique
approach must be quantified and worded to present you as
that "one person IN a million" not "one person OF a
million."
For example, the
statement:
"Reduced expenses
by training CSR's to solve the problem during the first
contact."
could be replaced
with:
"Cut CSR Overtime
by 20%, saving $23,000 in annual labor costs by rewarding
higher one call resolution ratios."
The second
statement sounds crisp, utilizes industry keywords
and quantifies the accomplishment.
Powerful,
interview generating resumes have one thing in
common. Something stands out in the copy that makes
the reader want to learn more. It's our job to help
you identify your Brand / U.V.P. and
present it early in your
Resume.
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